By John Chin

KUALA LUMPUR, Malaysia: A regional distributor of fast moving consumer goods - DKSH Holdings (Malaysia) Berhad has come out fighting against scams by encouraging consumers to double check information about their products online.

All products distributed by DKSH, is now accompanied by online data, which consumers can instantly scan or check online easily to verify its content.

This is part of the corporate responsibility citizenry which DKSH wants to propagate through tis distribution channels, its vice - president Daniel Schwalb said.

There are safeguards in placed to ensure the product is not imitation, nor peddled illicitly by scammers.

Schwalb, who is based in Singapore, said that DKSH wants consumers to be smarter in dealing with the growing sophisticated scammers, who exploit the craving among consumers to led healthy lives.

The saying of "one bitten twice shy," is making its mark in the industry, as consumers now demand for more information and background of those distributing and selling beauty as well as healthcare products, said Schwalb.

And with the online data readily available, consumers can now double check the authenticity of such products.

Schwalb noted that there is a significant regional shift towards making informed choices and wisdom in subscribing to the beauty care and wellness products as well as services.

Malaysia’s beauty and personal care industry is therefore undergoing a meaningful shift, he said in a statement.

"As consumers make deliberate, informed choices about the products they bring into their homes, one trend has become increasingly clear. They want authenticity, quality, and solutions that fit their everyday lives. We need to provide this."

DKSH Malaysia has complemented its brand-building efforts with initiatives such as ongoing food donations to The Lost Food Project, contributing 131,595 kg of products and 376,001 meals to communities in need this year.

This underscores that in times of uncertainty, corporate resilience must be both commercial and social, said Schwalb.

For 160 years, DKSH has been delivering growth for companies in Asia and beyond its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology.

Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of 11.1 billion in 2024.

Schwalb also disclosed that the distributor has entered into a partnership with Taiwanese haircare product TW Kafen Sdn. Bhd, the force behind KA’FEN.

DKSH recently signed an agreement with the Taiwanese KA'FEN hair care brand to market its products throughout Malaysia.